Refers to the tourism industry in Gqeberha (formerly Port Elizabeth), South Africa, known for its beaches, wildlife, and cultural attractions, relevant for short-term rentals targeting this market.
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A reservation made directly through a property manager’s own website or booking engine, bypassing third-party platforms like Airbnb or VRBO.
A business strategy focused on understanding and prioritizing the needs and expectations of customers. In the context of short-term rentals, VoC involves…
The concept that small changes, such as a positive review or improved listing description, can have a significant impact on the success…
The charges imposed by short-term rental platforms like Airbnb and VRBO for using their services, typically a percentage of each booking.