The practice of increasing nightly rates for short-term rentals during periods of high demand, such as holidays, special events, and peak travel seasons.
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The percentage of booked nights in a short-term rental property during the third quarter of the year (July, August, September).
The practice of dividing your target market into smaller groups based on shared characteristics, such as travel purpose, budget, or group size.
The price charged per night for a short-term rental, often fluctuating based on demand, seasonality, and other factors.