Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing and services.
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A thoughtful gesture for short-term rental hosts to provide guests upon arrival, often containing local treats, toiletries, or information about the area.
A legal document that proves ownership of a short-term rental property.
The fluctuation in demand and pricing for vacation rentals throughout the year, influenced by factors like holidays and weather.
A marketing term used to highlight the experience of living like a local while staying in a short-term rental, immersing oneself in…