Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing and services.
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Positive guest reviews and ratings received by short-term rental hosts on platforms like Airbnb and VRBO, reflecting guest satisfaction and influencing future…
A requirement set by hosts specifying the shortest allowable booking duration for their property, often varying by season or demand, to manage…
A recognition program on Airbnb that rewards hosts who consistently provide exceptional hospitality and meet specific performance criteria.
Describes the approach of carefully selecting and presenting every aspect of the short-term rental experience, from furnishings to amenities, to create a…