Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing and services.
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Implementing eco-friendly measures in short-term rentals, such as energy-efficient appliances, water conservation efforts, and waste reduction programs.
The practice of providing clear and accurate information to potential guests about the total cost of their stay, including cleaning fees, taxes,…
A measure of how quickly and effectively a short-term rental host responds to guest inquiries, booking requests, and messages, often influencing booking…
A metric that measures how quickly and consistently a host responds to inquiries and messages from potential guests on short-term rental platforms.