Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing and services.
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Highlighting the proximity of the rental to efficient gyratory transportation systems (roundabouts, traffic circles) for seamless navigation and reduced travel time.
A renowned advertising executive who emphasized the importance of understanding the customer and building strong brand identities. His principles are relevant to…
The process of creating a unique and memorable brand identity for a vacation rental property to differentiate it from competitors and attract…
The total income generated by a short-term rental property from guest bookings within a year, excluding any expenses or fees.