Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing and services.
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Emphasizes the convenient location of a short-term rental property, typically within walking distance or easy access to key attractions, transportation, or amenities.
Feedback provided by guests after their stay at a short-term rental, including written reviews and star ratings on various aspects such as…
An automated email or message sent to guests upon successfully booking a short-term rental. The ebooking confirmation typically includes reservation details, property…
A digital or physical resource providing guests with all necessary information about the property and their stay, including check-in/out instructions, house rules,…