A marketing strategy that divides a target market into smaller groups based on geographic location. Short-term rental hosts can use geographic segmentation to tailor their listings and marketing messages to specific regions or demographics.
The process of monitoring, responding to, and leveraging guest reviews to improve the rental experience, build reputation, and attract future bookings.
A personalized digital or physical guide provided by hosts to their guests, offering recommendations for local attractions, restaurants, activities, and essential information…
Refers to strategies and actions taken to improve a vacation rental listing’s visibility and booking rate on platforms like Airbnb and Vrbo….
A device that detects the presence of people within a property, used for purposes like automating energy savings or monitoring occupancy limits.
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