A marketing strategy that divides a target market into smaller groups based on geographic location. Short-term rental hosts can use geographic segmentation to tailor their listings and marketing messages to specific regions or demographics.
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Leveraging price differences for the same short-term rental across multiple platforms, like Airbnb and VRBO, to maximize booking potential.
A standalone website created by the host to promote their rental property, accept bookings directly, and potentially bypass platform fees.
Efforts to attract bookings directly through a host’s own website or channels, bypassing third-party platforms and their associated fees.
The use of technology to monitor noise levels in short-term rentals and ensure compliance with local regulations and house rules.