The specific group of travelers a host aims to attract with their rental property, such as families, business travelers, or budget-conscious backpackers.
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The process of creating a unique and memorable brand identity for a vacation rental property to differentiate it from competitors and attract…
A method of evaluating the ease of use and effectiveness of a short-term rental listing website or app by observing potential guests…
A marketing strategy that divides a target market into smaller groups based on geographic location. Short-term rental hosts can use geographic segmentation…
An online advertisement for a short-term rental property, showcasing its features, amenities, photos, and rental rates.