A market research method where a group of people are invited to provide feedback and opinions on a specific topic, such as short-term rental preferences or experiences.
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Focus Group
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An electronic agreement between the host and guest outlining the terms and conditions of the rental.
A security measure used by rental platforms to verify the identity of hosts and guests through a phone call or text message.
The various expenses involved in providing short-term rental services, including cleaning fees, property management fees, platform fees, and maintenance costs.
The process of creating a unique and memorable identity for a short-term rental business, differentiating it from competitors and attracting loyal guests.