Developing a consistent and targeted online presence across various platforms to attract the ideal guest demographic and enhance brand visibility.
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An algorithm used by short-term rental platforms that, while not publicly disclosed, appears to influence listing visibility and ranking based on factors…
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Practices and communication that prioritize and ensure the privacy of guests during their stay, including respecting boundaries, data security, and discreet property…
Semi-fictional representations of ideal guests, created based on market research and data analysis. Guest personas help understand target audiences, their needs, and…