Marketing strategies and messaging that focus on the needs, desires, and experiences of potential guests to attract bookings and build brand loyalty.
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A business philosophy that prioritizes the needs, preferences, and satisfaction of guests in all aspects of short-term rental management and operations.
A term for a host who approaches their short-term rental business with an entrepreneurial mindset, constantly seeking growth, innovation, and new opportunities.
Platforms and software facilitating efficient communication between hosts and guests, including messaging apps and automated responses.
The text, photos, and other information used to describe and market a short-term rental property on platforms like Airbnb and VRBO.