Marketing strategies and messaging that focus on the needs, desires, and experiences of potential guests to attract bookings and build brand loyalty.
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A comparison of a specific metric (e.g., revenue, bookings) between the current year and the previous year, used to track performance trends.
The use of internet-connected devices to monitor noise levels within a short-term rental, helping hosts enforce house rules and prevent disturbances.
Designing and furnishing outdoor areas like balconies, patios, and decks to create inviting and functional spaces for guests.
A rewards program offered by Ibis hotels for frequent guests, offering discounts, perks, and other benefits.