Keeping guests informed about upcoming local events, festivals, concerts, and activities happening during their stay.
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Stands for “Short-Term Vacation Rental Marketing,” encompassing all marketing activities aimed at promoting and attracting bookings for short-term rentals, including online advertising,…
A trial period for a new short-term rental strategy or feature, often involving a limited number of properties or guests to test…
The process of creating a unique and memorable brand identity for a vacation rental property to differentiate it from competitors and attract…
The process of dividing potential guests into different groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This…