Systematically collecting, analyzing, and responding to guest reviews and feedback to improve services, address concerns, and enhance reputation.
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A metric used to measure customer loyalty and satisfaction, calculated by asking guests how likely they are to recommend the rental property…
Semi-fictional representations of ideal guests, created based on market research and data analysis. Guest personas help understand target audiences, their needs, and…
Utilizing a combination of online and offline marketing channels to reach a wider audience of potential guests and increase bookings for short-term…
A Swedish term for “Sailor’s House,” often used to describe charming and historic cottages near the sea, appealing to guests seeking a…