A recognition program on some short-term rental platforms that rewards hosts who consistently provide exceptional guest experiences and meet specific performance metrics.
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A marketing strategy that divides a target market into smaller groups based on geographic location. Short-term rental hosts can use geographic segmentation…
The percentage of potential guests who initiate a booking process on a short-term rental platform but do not complete it.
A software or website feature that allows users to compare prices, amenities, and availability of short-term rentals across multiple platforms like Airbnb…
A pricing strategy that appears successful in the short term but ultimately undermines profitability or long-term sustainability. This might involve consistently undercutting…