The rapid and significant increase in the popularity and availability of short-term rentals, driven by factors such as the rise of the sharing economy and the increasing demand for alternative accommodation options.
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The primary customer segment that Ibis hotels aim to attract, typically budget-conscious travelers and business travelers.
The practice of offering additional services or amenities to guests during their stay at a short-term rental, such as early check-in, late…
A market research technique where hosts divide potential guests into subgroups based on shared characteristics to analyze pricing strategies, amenities preferences, and…
Past occupancy data for a specific short-term rental property or market, used to analyze trends and forecast future demand.