A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
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A dynamic pricing strategy where the minimum length of stay requirement changes based on factors like seasonality, demand, or day of the…
A residential community with controlled access points, often offering enhanced security and privacy.
An acronym for “Short-Term Vacation Experience Management,” it encompasses the strategic approach of optimizing all aspects of the guest journey in short-term…
Laws and ordinances implemented by local governments to regulate short-term rentals, addressing issues such as licensing, taxes, and permitted rental durations.