A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
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Actively monitoring and responding to guest reviews, using feedback to improve the rental experience and address any issues promptly.
A tax transparency framework requiring multinational enterprises to report financial and operational information for each tax jurisdiction in which they operate. While…
The practice of predicting future demand for short-term rentals based on historical data, seasonal trends, and local events to optimize pricing and…
Regular upkeep and repairs to ensure the functionality, safety, and aesthetic appeal of a short-term rental property.