A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
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A colloquial term for a generic, uninspired, or impersonal guidebook provided in a short-term rental, often lacking in local recommendations or tailored…
Targeted marketing strategies focused on attracting and engaging with travelers seeking high-end accommodations and experiences.
The process of collecting, analyzing, and responding to guest feedback to improve the overall guest experience and identify areas for improvement.
The quality of being pleasing to the ear, relevant for hosts when crafting listing descriptions and communication with guests to ensure a…