A scientific approach to marketing based on empirical evidence and behavioral patterns, often applied to understand and optimize customer acquisition and retention in the short-term rental market.
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Feedback and ratings provided by guests after their stay at a short-term rental, influencing future bookings and the property’s reputation.
High-quality images showcasing a short-term rental property’s features, amenities, and ambiance, used in online listings to attract potential guests.
A reduced rate offered to guests who book a vacation rental for a full week, typically seven consecutive nights.
Marketing a short-term rental as a peaceful and rejuvenating escape from everyday life, emphasizing features like tranquility, natural surroundings, and wellness amenities.