A scientific approach to marketing based on empirical evidence and behavioral patterns, often applied to understand and optimize customer acquisition and retention in the short-term rental market.
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A hypothetical term referring to a marketing approach that utilizes data analysis, target audience segmentation, and creative content to attract bookings. Effective…
Items such as disinfectants, cleaning solutions, sponges, mops, and other materials used to clean and maintain the rental property.
Creating a dedicated and functional workspace within the rental property to cater to the needs of remote workers and digital nomads.
The importance of open and honest communication, accurate property descriptions, and fair pricing practices in fostering trust with potential guests.