A scientific approach to marketing based on empirical evidence and behavioral patterns, often applied to understand and optimize customer acquisition and retention in the short-term rental market.
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A campsite located within the Chobe National Park, Botswana, offering a more affordable accommodation option for guests looking to experience the park’s…
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Strategically investing in properties and locations that align with the preferences and booking patterns of the defined target market to maximize returns.
Measures taken to protect sensitive guest information, such as names, addresses, and payment details, from unauthorized access, disclosure, or theft.