A globally recognized marketing science research institute known for its evidence-based insights on brand growth, particularly relevant for understanding how to attract a wider audience of potential guests to short-term rentals.
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A component of Amazon SQS that stores messages sent by producers (e.g., a booking platform) until they are processed by consumers (e.g.,…
The percentage of time a short-term rental property is booked over a specific period. A higher occupancy rate generally indicates greater profitability.
A strategic gap intentionally left in the booking calendar to accommodate unforeseen circumstances, such as last-minute cancellations or cleaning delays.
The number of consecutive nights a guest books and stays at a short-term rental property.