The process of guests reserving a short-term rental directly through the host’s website or personal channels, bypassing third-party platforms and their associated fees.
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A marketing approach that uses data insights to target specific guest segments, personalize marketing messages, and optimize advertising campaigns for better results.
A semi-fictional representation of your ideal guest, based on research and data about your target market, used to tailor your marketing and…
A short-term rental property located within a city or metropolitan area, often characterized by its proximity to urban amenities, attractions, and public…
A data-driven approach to pricing rental properties based on market analysis, competitor rates, seasonality, and demand fluctuations to maximize occupancy and revenue.