Practices and policies that promote welcoming and accommodating guests and employees from all backgrounds, regardless of race, ethnicity, gender, sexual orientation, or ability.
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The overall sentiment and reviews of Ibis hotels found on online platforms, such as travel websites and social media.
A comprehensive guide for on-site staff or property managers outlining standard operating procedures, guest communication protocols, and emergency response plans.
Maintaining a consistent style, lighting, and editing approach across all listing photos to create a cohesive and professional brand image.
A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.