A reservation made directly with the host or property manager, bypassing third-party platforms like Airbnb or VRBO.
Direct Booking
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Direct Booking
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Communication exchanged between hosts and guests through spoken words, either in person or remotely, which can be important for building rapport and…
Entrusting the pricing and availability strategy of a short-term rental to a specialized third-party company. These companies use data analysis and market…
Providing amenities that cater to unique experiences, such as local tours, cooking classes, or adventure packages.
A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.