A marketing approach that uses data insights to target specific guest segments, personalize marketing messages, and optimize advertising campaigns for better results.
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The practice of adjusting pricing and availability to maximize revenue based on factors like demand, seasonality, and competition.
The platform’s system for guests and hosts to provide feedback on their experiences, influencing future bookings and fostering transparency.
The minimum number of nights required for booking a short-term rental, often varying depending on seasonality, weekends, and special events.
The percentage of time a short-term rental property is booked over a specific period, indicating its popularity and revenue potential.