A marketing approach that uses data insights to target specific guest segments, personalize marketing messages, and optimize advertising campaigns for better results.
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A badge or status on platforms like Airbnb that indicates a host has completed a verification process, typically involving providing identification and…
The practice of increasing nightly rates for short-term rentals during periods of high demand, such as holidays, special events, and peak travel…
Communication between hosts and guests through platform messaging systems or other channels, facilitating booking inquiries, check-in instructions, and support.
Refers to the influence of short-term rentals on local elections and political campaigns, often related to issues like housing affordability and neighborhood…