The process of dividing potential guests into different groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts to tailor their marketing messages and offerings.
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Data collected on how guests interact with a short-term rental listing website or app, including page views, clicks, booking conversions, and searches,…
A reservation strategy where guests can book any available dates within a given period, often used for extended stays or flexible travel…
Games and activities that use glow sticks, blacklights, or other luminous elements, often enjoyed during nighttime events or parties.
An accounting method that allows property owners to deduct a portion of the property’s value each year to account for wear and…