A metric used to track the percentage of potential guests who view a listing and then proceed to make a booking. A higher conversion rate indicates a more effective listing.
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The net amount of money generated by a short-term rental property after deducting all expenses, including mortgage payments, utilities, and management fees.
Refers to a short-term rental property adhering to Good Manufacturing Practices, indicating a high standard of cleanliness, hygiene, and safety protocols, often…
A marketing term used to highlight the experience of living like a local while staying in a short-term rental, immersing oneself in…
A significant increase in travel demand and bookings experienced during the Islamic holiday of Eid al-Fitr, presenting opportunities for hosts to adjust…