The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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A specific segment of the vacation rental market that caters to a particular type of traveler or property. Examples include pet-friendly rentals,…
A type of electrical grounding system that minimizes electrical noise and interference, important for properties with sensitive electronics or appliances offered in…
A check-in process where guests meet the host or a representative at a location other than the rental property, such as a…
A type of bed frame with an air-filled mattress that can be inflated or deflated for storage or to adjust firmness. Popular…