The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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Implementing loyalty programs for repeat guests using QR codes for tracking stays, rewarding loyalty, and offering exclusive benefits.
A short-term rental property with historical or cultural significance, often subject to specific preservation rules and regulations.
The idea that 80% of the insights from guest reviews often come from 20% of the feedback, highlighting key areas for improvement.
A comprehensive guide provided to guests upon arrival, containing information about the property, amenities, house rules, local recommendations, and emergency contacts.