The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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Methods for encouraging satisfied guests to leave positive reviews on booking platforms, enhancing a property’s visibility and reputation.
A specialized online platform or software that facilitates the booking process for multi-destination trips or voyages, allowing travelers to plan and reserve…
Understanding and adapting to guests’ preferred communication channels and frequency, whether it’s through messaging apps, email, or phone calls, while respecting their…