The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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The percentage of listing views that result in potential guests sending an inquiry message to the host. A key performance indicator (KPI)…
Heightened cleaning and sanitation procedures implemented by short-term rental hosts, often exceeding industry standards, in response to health concerns or pandemics.
The attractiveness of a property when viewed from the street, which can influence a potential guest’s first impression and booking decision.
Taxes levied on the assessed value or rental income of a property used for short-term rentals, often subject to specific regulations and…