The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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A proactive approach to property maintenance that involves scheduling regular inspections and addressing potential issues before they escalate, minimizing guest disruptions.
A pricing strategy where short-term rental rates gradually adjust based on factors like competitor pricing, seasonality, and demand, similar to the gradual…
Offering a discounted rate to guests in exchange for booking a non-refundable reservation, providing greater financial security for the host.
A legally binding contract outlining the terms of a business partnership between two or more parties, typically for a specific project or…