The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
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A collection of essential items and resources designed to help new hosts get started with managing and hosting their short-term rental.
Strategic pricing and promotional offers targeting guests looking to book extended weekend stays, capitalizing on holiday periods and long weekends.
A pricing strategy where the nightly rate for a short-term rental fluctuates based on factors like demand, seasonality, or length of stay.
Historical and current data on the percentage of booked short-term rental properties in Oloron-Sainte-Marie, France, over specific periods.