The practice of dividing your target market into smaller groups based on shared characteristics, such as travel purpose, budget, or group size.
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A comprehensive strategy outlining how a host or property manager will attract guests and promote their rental, encompassing online listings, social media,…
The practice of monitoring, responding to, and managing guest reviews on Airbnb and VRBO to maintain a positive online reputation.
A photography technique used to highlight the best features of a short-term rental by strategically composing images along a central axis, emphasizing…
A hypothetical set of guidelines or standards for short-term rental photography, emphasizing accuracy, quality, and ethical representation of the property.