The practice of dividing your target market into smaller groups based on shared characteristics, such as travel purpose, budget, or group size.
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A detailed questionnaire sent to guests after their stay to gather specific feedback on their experience, property amenities, and areas for improvement.
A short-term rental listing that is well-structured, informative, and easy for potential guests to navigate and understand.
The use of software to automate communication with guests, such as booking confirmations, check-in instructions, and post-stay reviews.
A comprehensive analysis of a short-term rental property’s performance during the third quarter, including occupancy rates, revenue, expenses, and key performance indicators.