The process of defining and communicating a short-term rental brand’s value proposition and target audience in a way that differentiates it from competitors.
Brand Positioning
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Brand Positioning
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Specific groups of people with shared interests or demographics that a short-term rental might cater to, such as families, digital nomads, or…
A pricing strategy that offers a reduced rate for guests who book a stay of seven nights or more, encouraging longer bookings.
Using natural language processing to analyze guest reviews and feedback to understand their overall sentiment and identify areas for improvement.
The most sought-after or impressive view from a short-term rental property, often highlighted in listing descriptions and photos (e.g., ocean view, mountain…