The visible elements of a brand, such as its name, logo, color palette, and overall aesthetic. A strong brand identity helps differentiate a short-term rental property and attract guests.
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A reduced rental rate offered to guests who book their stay well in advance of their arrival date.
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A pricing strategy that adjusts rental rates based on factors like demand, seasonality, and competitor pricing to optimize revenue.
A geographically designated area that is at risk of being impacted by a tsunami.