The process of gathering insights and data about the target audience, competitive landscape, and market trends to inform the development and refinement of effective brand messages for a short-term rental.
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A metric that measures the percentage of time a vacation rental property is booked over a specific period, indicating its occupancy performance.
Emphasizes the use of data analytics and insights to make informed decisions about pricing, marketing, and operations in short-term rental management.
The study of historical pricing and booking data to understand trends and optimize future pricing strategies in short-term rental management.
Hiring revenue management companies or consultants to optimize pricing for short-term rentals based on market demand and other factors.