The process of crafting compelling and consistent messaging that accurately reflects the brand identity and resonates with the target audience for a short-term rental.
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Marketing efforts specifically targeted at attracting guests from the local area to a short-term rental property.
The percentage of time a short-term rental is booked during a specific period after it is first listed on platforms like Airbnb…
A pricing strategy where the rental rate includes all utility costs, simplifying the booking process for guests.
The revenue generated by a short-term rental property owner or manager after deducting expenses such as cleaning fees, platform fees, and property…