A marketing strategy that focuses on targeting specific guest demographics and aligning property listings and messaging with their interests and preferences.
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Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing…
Digital tools and platforms designed to streamline and automate various aspects of short-term rental management.
An exclamation often used in guest reviews to express delight or amazement with a short-term rental experience.
An online marketplace that connects hosts listing short-term rental properties with potential guests, such as Airbnb, VRBO, or Booking.com.