The initial phase in the marketing funnel where potential guests become aware of a short-term rental property or destination but haven’t yet considered booking.
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The process of gathering data from multiple sources, such as booking platforms, property management systems, and revenue management tools, to gain comprehensive…
A strategy where someone rents a property long-term and then sublets it as a short-term rental for a higher price.
Semi-fictional representations of ideal guests, created based on market research and data analysis. Guest personas help understand target audiences, their needs, and…
A crucial amenity for short-term rentals, providing guests with fast and reliable internet access for work, entertainment, and communication.