A metric used to track the percentage of time a short-term rental property is booked over a specific period, calculated by dividing the number of booked nights by the total number of available nights.
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The process of marketing vacation rental properties to potential guests. This can include listing on online travel agencies (OTAs), creating a website,…
The minimum number of nights required for booking a short-term rental, often varying depending on seasonality, weekends, and special events.
A strategic outline of marketing activities aimed at attracting guests to a short-term rental property throughout the year, including online advertising, social…