The characteristics and preferences of individuals who use platforms like Airbnb and VRBO to book short-term rentals, including age, location, travel purpose, and budget.
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The process of gathering insights into the preferences, motivations, and behaviors of target guests to tailor marketing efforts and enhance the overall…
A formal agreement between two or more parties, such as a property manager and a local business, to collaborate on marketing efforts…
Software or websites that allow hosts to compare their rental rates with competitors and adjust pricing accordingly.
A strategy for attracting potential guests to short-term rentals by creating and sharing valuable, informative, and engaging content related to travel, local…