A semi-fictional representation of the ideal guest for a vacation rental, based on demographics, psychographics, and travel preferences.
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Strategies and activities aimed at attracting travelers to a destination, including promoting short-term rental properties.
A medical device used to deliver food and medication directly into the stomach.
A segment of the short-term rental market characterized by bookings for short stays, often within driving distance of guests’ homes.
A strategic outline of marketing activities aimed at attracting guests to a short-term rental property throughout the year, including online advertising, social…