A metric that measures the percentage of time a vacation rental property is booked over a specific period, indicating its occupancy performance.
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A situation where the number of short-term rentals in a particular market exceeds guest demand, potentially leading to lower occupancy rates and…
A type of digital advertising that targets potential guests based on their interest in specific properties or destinations, often used on platforms…
Marketing strategies that encourage guests to share their positive experiences and promote a rental property through word-of-mouth.
The process of guests reserving a short-term rental property for a future date. Advance booking trends and lead times can vary depending…