The process of creating a unique and memorable brand identity for a vacation rental property to differentiate it from competitors and attract target guests.
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The overall experience a guest has while staying at a short-term rental, encompassing everything from booking to check-out.
The recognition that building relationships with both guests and the local community is essential for long-term success in short-term rental management.
A pricing strategy where hosts set their rates just below a significant price point to attract budget-conscious travelers.
Unauthorized bookings made outside of official platforms like Airbnb and VRBO, often involving direct contact between guests and hosts or through unverified…