A marketing strategy that focuses on targeting specific guest segments with unique needs or interests, such as pet-friendly rentals or properties suitable for remote work.
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A semi-fictional representation of the ideal guest for a vacation rental, based on demographics, psychographics, and travel preferences.
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The supply and demand dynamics of short-term rentals in Okeechobee County, Florida, known for its lake and outdoor activities.
Providing guests with complimentary access to streaming services like Netflix, enhancing their entertainment options during their stay.