A situation where the number of short-term rentals in a particular market exceeds guest demand, potentially leading to lower occupancy rates and price competition.
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The provision of a washing machine and dryer within a vacation rental, offering convenience and flexibility to guests during their stay.
Activities, tours, or recommendations provided by hosts to enhance guests’ stay by connecting them with local attractions, restaurants, and culture.
Utilizing online channels like social media, search engine optimization, and paid advertising to reach potential guests.
The primary customer segment that Ibis hotels aim to attract, typically budget-conscious travelers and business travelers.