Targeted marketing efforts focused on attracting guests from the local area or region to a vacation rental.
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The percentage of time a short-term rental property is booked over a specific period. A higher occupancy rate generally indicates greater profitability.
A collaborative marketing effort between short-term rental hosts or property managers to promote their listings or services to a wider audience.
The process of verifying the identity of guests booking a short-term rental to enhance security and prevent fraudulent bookings.
A promotional strategy where hosts offer free stays, discounts, or other incentives to attract guests, boost bookings, and increase visibility.