Targeted marketing efforts focused on reaching potential guests within a specific geographic area, utilizing local partnerships, community engagement, and location-based advertising to promote short-term rentals.
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Research and assessment of the short-term rental market in a specific area, including competitor analysis, demand trends, and pricing insights.
The practice of adjusting nightly rates for short-term rentals based on fluctuations in demand due to seasonal changes, holidays, or local events.
A premium cleaning service offered between guest stays, often at an additional cost, that guarantees a faster turnaround time for cleaning and…
A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.