The total revenue generated from short-term rental bookings before deducting any expenses such as cleaning fees, platform commissions, or management fees.
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Actively seeking and leveraging guest reviews that highlight aspects of the property and hosting experience most valued by the defined target market.
Dividing potential guests into groups based on shared characteristics, such as demographics, travel purpose, or booking behavior, to tailor marketing and services.
Additional services offered to guests staying at a vacation rental property, such as airport transfers, restaurant reservations, and activity bookings.
The practice of managing and distributing short-term rental listings across multiple online travel agencies (OTAs) like Airbnb, VRBO, and Booking.com.