A research method used to evaluate the ease of use and effectiveness of a short-term rental platform or website by observing how real users interact with it.
Usability Study
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A research method used to evaluate the ease of use and effectiveness of a short-term rental platform or website by observing how real users interact with it.
Maintaining a consistent brand identity across all online platforms and touchpoints, including listing descriptions, social media profiles, and guest communication. Ebrand consistency…
A situation where the number of short-term rentals in a specific area exceeds guest demand, potentially impacting occupancy rates.
A security measure used by rental platforms to verify the identity of hosts and guests through a phone call or text message.
The percentage of property views or inquiries that convert into actual bookings, indicating the effectiveness of marketing and listing optimization efforts.
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