Dividing potential guests into distinct groups based on shared characteristics to tailor marketing and services effectively.
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In the context of short-term rentals, this refers to periods when a property is vacant and not generating revenue between bookings.
The shift in consumer spending towards experiences and memories rather than material possessions, heavily influencing the short-term rental market.
Refers to the specific category a short-term rental falls under, such as an apartment, house, condo, villa, etc. This helps guests understand…
The highest number of guests permitted to stay overnight in a short-term rental, often regulated by local ordinances and safety codes.