A semi-fictional representation of your ideal guest, based on research and data about your target market, used to tailor your marketing and listing details.
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A method allowing potential guests to virtually explore a property through 360-degree photos, videos, or virtual reality (VR) experiences, offering an immersive…
Investing heavily in marketing channels that fail to reach the target audience or generate a positive return on investment, leading to wasted…
The number of inquiries or booking requests a listing receives within a specific timeframe, often used as an indicator of listing popularity…
The overall attractiveness of a rental property in photos and videos, influencing booking decisions.