A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
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Short for “Short-Term Vacation Survey Score,” it represents the numerical rating or score derived from guest feedback collected through post-stay surveys, providing…
Refers to the strategy of encouraging guests to book directly through a host’s own website or channels, bypassing third-party platforms and their…
Creating and maintaining identical listings for the same property on multiple platforms like Airbnb and VRBO to increase visibility and booking potential.
The ongoing process of refining and improving brand messaging for a short-term rental based on data analysis, guest feedback, and market trends…