A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
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Integrating smart devices and automation into short-term rentals, such as smart locks, thermostats, and lighting, to enhance guest experience and streamline operations.
The process of dividing potential guests into different groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This…
The period of the year when tourist activity and demand for short-term rentals are at their lowest, typically characterized by lower pricing…
The integration of technology into a short-term rental property to enhance guest experience, security, and energy efficiency, such as smart locks, thermostats,…