The profit earned from a short-term rental property after deducting all expenses, including mortgage payments, property taxes, utilities, cleaning fees, and platform fees.
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A marketing technique that combines geographic and demographic data to identify and target specific customer segments. Short-term rental managers can use geodemographic…
The process of determining the market value of a vacation rental property, considering factors like location, size, and amenities.
The overall design aesthetic of Ibis hotels, often characterized by modern and functional interiors.
The average cost incurred to acquire a new guest, including marketing, advertising, and platform fees.