The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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Short for “Short-Term Vacation Contract,” it refers to the legally binding agreement between a property owner and a short-term rental management company…
The aesthetic elements and furniture within a short-term rental property that contribute to its overall style, comfort, and appeal to potential guests.
The adaptation of brand messaging to suit the cultural nuances, language preferences, and expectations of specific target markets, particularly relevant for short-term…
The total income generated by a short-term rental property from guest bookings within a year, excluding any expenses or fees.