The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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Managing all interactions with guests throughout their stay, from pre-booking inquiries to post-stay feedback, using various channels like messaging apps and email.
Emphasizes the use of data analytics and insights to make informed decisions about pricing, marketing, and operations in short-term rental management.
The time of year when a particular destination or region experiences the highest demand for short-term rentals, typically accompanied by increased booking…
A pricing strategy used by short-term rental platforms, like Airbnb and VRBO, where prices increase significantly during periods of high demand, such…