The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
Menu
You may also like
A pricing approach where hosts set the lowest acceptable nightly rate for their short-term rental, often used during low season or to…
The process of identifying and procuring high-end amenities and furnishings to elevate the guest experience and justify premium pricing.
A system of screening potential guests based on specific requests or requirements they have, aiming to ensure compatibility with the property and…
A measure of a short-term rental property’s profitability, calculated by subtracting operating expenses from revenue, excluding debt service and income taxes.