The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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Data collected on how guests interact with a short-term rental listing website or app, including page views, clicks, booking conversions, and searches,…
A physical port found on routers, modems, and computers that allows for a wired internet connection using an Ethernet cable. Providing access…
A pricing strategy used by short-term rental platforms, like Airbnb and VRBO, where prices increase significantly during periods of high demand, such…
Using images, videos, and other visual media to promote a short-term rental property and attract guests.