The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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Refers to a situation where the number of short-term rental listings in a specific market becomes excessively high, potentially leading to increased…
Features and attractions located near a short-term rental property that can enhance its appeal to guests, such as parks, restaurants, shops, and…
Built-in mathematical formulas and calculations within QuickBooks that simplify accounting tasks for short-term rental managers, such as calculating occupancy rates, cleaning fees,…
Online platforms where individuals can raise funds from multiple contributors, potentially used for financing short-term rental property purchases or renovations.