The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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The shortest duration of stay that hosts allow for their listings, often varying by season or demand.
A pricing strategy that adjusts nightly rates based on factors like demand, seasonality, and competitor pricing to optimize revenue.
Evaluating the performance of short-term rentals based on their location’s zip code. This can include analyzing factors like average daily rate, occupancy…
A Greek word that refers to the three levels of household, family, and property, often used in discussions of hospitality and the…