The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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The practice of maintaining consistent pricing for vacation rentals across all online travel booking channels (OTAs) like Airbnb, VRBO, and Booking.com.
Ensuring proper airflow and ventilation in a short-term rental property, essential for maintaining fresh air, preventing mold growth, and enhancing guest comfort.
Virtual backgrounds used during online meetings, increasingly popular for remote property tours and guest interactions.
Measures taken to reduce the potential damage and loss of life caused by tsunamis, such as seawalls and early warning systems.