The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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A program within IHG One Rewards specifically for small businesses, potentially beneficial for short-term rental hosts who also operate other businesses and…
An application by Ibis hotels for guests to manage their bookings, access hotel information, and request services.
Employing a diverse range of marketing channels beyond Airbnb and VRBO, such as social media, email marketing, and metasearch engines, to reach…
The use of devices or systems to monitor noise levels within a short-term rental property to ensure guests are respecting house rules…