Dividing potential guests into groups based on shared characteristics, such as demographics, travel purpose, or booking behavior, to tailor marketing and services.
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The extent to which guests can identify and recall a short-term rental brand based on its visual elements, messaging, or reputation.
Essential safety devices required in short-term rentals to prevent and respond to fires, including smoke detectors, carbon monoxide detectors, fire extinguishers, and…
A type of Facebook ad format designed to collect contact information from potential leads, which can be utilized by short-term rental hosts…
A Swedish term for “Lake View,” a desirable characteristic for short-term rentals offering tranquility and scenic beauty.