Dividing potential guests into groups based on shared characteristics, such as demographics, travel purpose, or booking behavior, to tailor marketing and services.
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A common bed size found in short-term rentals, typically measuring 60 inches wide by 80 inches long, suitable for accommodating two adults…
The speed at which a host responds to inquiries and booking requests from potential guests on platforms like Airbnb and VRBO, impacting…
A wedding ceremony and reception held at a destination away from the couple’s hometown, often involving short-term rental accommodations.
Encompasses the strategies and tactics used to promote short-term rentals and attract potential guests through various online and offline channels.