Dividing potential guests into groups based on shared characteristics, such as demographics, travel purpose, or booking behavior, to tailor marketing and services.
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An organization that develops and maintains technical standards, which can impact the development and implementation of technology used in short-term rental management.
Leveraging property management software, smart home devices, and other technological tools to automate tasks, improve efficiency, and enhance the guest experience.
A reservation made outside of online travel agencies (OTAs) like Airbnb or VRBO, directly between the host and the guest.
A metric calculating the annual rental income as a percentage of the property’s value, indicating the profitability of a short-term rental investment.