The average cost incurred to acquire a new guest, including marketing, advertising, and other expenses, used to measure marketing effectiveness.
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A hypothetical term emphasizing the importance of intelligent and effective communication with guests. Prompt responses, personalized messages, and anticipating guest needs are…
A schedule outlining planned social media posts, blog articles, or other marketing materials to promote a short-term rental property and attract potential…
The platform and process used to collect and display guest reviews and ratings for a short-term rental property.
Using pre-written messages to streamline guest communication, often customized for specific inquiries or situations, enhancing efficiency in guest relations.