The specific group of travelers a host or property manager focuses on attracting to their short-term rental. Defining a target market helps tailor marketing efforts, property amenities, and overall guest experience.
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Target Market
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A detailed itemization of individual utility expenses (e.g., electricity, water, gas) for a specific period, such as a month or a guest’s…
A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals…
The total income generated from short-term rental bookings, calculated by multiplying the nightly rate by the number of booked nights, before deducting…
The level of monitoring and interaction a host provides during a guest’s stay, ranging from minimal contact to on-site presence.