Similar to e-commerce, it refers to potential guests who initiate a booking on platforms like Airbnb or VRBO but leave before completing the reservation.
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The use of online channels and strategies to promote short-term rental properties and reach potential guests.
The standard nightly rate charged for a short-term rental on non-peak days or seasons, excluding special events or holidays.
Strategies and techniques used to maximize the occupancy rate and revenue potential of a short-term rental property.
Hiring revenue management companies or consultants to optimize pricing for short-term rentals based on market demand and other factors.