Similar to e-commerce, it refers to potential guests who initiate a booking on platforms like Airbnb or VRBO but leave before completing the reservation.
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A Hawaiian concept of family and community often used in short-term rental marketing to create a welcoming and inclusive atmosphere.
A comprehensive plan that outlines all aspects of managing a vacation rental business. This includes setting financial goals, developing marketing strategies, establishing…
The process of creating, scheduling, and managing social media content to promote a short-term rental, engage with potential guests, and build brand…
A situation where the number of short-term rentals in a particular market exceeds guest demand, potentially leading to lower occupancy rates and…