The percentage of time a short-term rental property is booked over a specific period, indicating its popularity and profitability.
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A booking request made directly by a guest through a platform’s booking system, as opposed to an inquiry or pre-booking communication.
Strategies and tactics used to promote and market agritourism businesses and destinations, often emphasizing unique experiences and rural authenticity.
Providing guest communication and support in Japanese to cater to the growing market of Japanese travelers using Airbnb and VRBO platforms.